Dear Mr. Peter J. McDonald, CEO of SuperMedia, Inc.,
I am writing you in hopes that you’ll answer this question; “Why are you promising the American public that you will put them on OPT OUT lists from your yellow pages books as they have requested because of environmental concerns, then do not follow through with policy to make it happen?”
As I understand it, printing the yellow pages is not a simple process. To make 500 books it takes approximately 17 to 31 trees, 4100 kwh of electricity, 7000 gallons of water, plus untold amounts of gas and other energy to transport and store the books. That is a lot of energy and waste when you multiply those 500 books by the over a billion+ books that are estimated to be distributed annually. In fact, according to the The Product Stewardship Institute, $54 million a year is spent to trash books that are not wanted and $9 million to recycle the few that make it through to the blue bin instead of the landfill.
With the above statistics in mind, you can imagine that more environmentally conscious citizens would like to OPT OUT of your service. You tell us we can and your printed bags say that we can opt out (see red arrow pointing above). Here’s the thing – every single year since 2009 I have called your company and opted out because of sustainable and environmental concerns. I also recommended my readers OPT OUT because back in 2009 your staff suggested it. But here’s the rub – every year I still receive these Dex books. I wonder if my readers are still receiving these books also?
My point is if I have called every year since 2009 and opted out of your service every single year and you have not REALLY opted me out, then I THINK THAT IS FRAUD, Mr. McDonald. You are promising something to the public on a business level, but it is a deception because you are not delivering on your promises. (M-W.com’s definition of the word fraud is seen right.)
Additionally, for the second year in the row I have been accosted by one of your employees who was downright rude and aggressive with me, using the F word, when I was very kind to him and asked nicely if he would NOT give me the yellow books. I reported him last year and yesterday the same man returned delivering his books and shouting at me. I took his photo (see below), but blocked out his face to protect his anonymity on this post, so if you would like me to send his car information, details of the conversation, and full facial photo so your management team can readily identify him, I am happy to do that.
Mr. McDonald, I really need your help – I want to know why this is happening four years in a row. I’d like to better understand your policies that do not seem to apply on my Illinois route. I want to know why your company says it will OPT OUT those who want it, but it is not happening. Surely I cannot be the only exception in all the billions of people who receive your books?
Thank you for any help you can give,